The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Honda Internavi
Agency: Dentsu Inc. / Tokyo
Client: Honda Motor Co.,Ltd Category: Banners - Dynamic / Campaign
Mac Contextuals
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Banners - Dynamic / Campaign
HD DVD Brand Banner Campaign
Agency: Goodby Silverstein & Partners / San Francisco
Client: HD DVD Category: Banners - Dynamic / Campaign
HP Blackbird Banners
Agency: Goodby Silverstein & Partners / San Francisco
Client: Hewlett Packard Category: Banners - Dynamic / Campaign
Windows
Agency: Jung von Matt AG / Hamburg
Client: IKEA Deutschland GmbH Category: Banners - Dynamic / Campaign
Keep Discovering
Agency: Lean Mean Fighting Machine / London
Client: Emirates Category: Banners - Dynamic / Campaign
Award:
2008 Interactive Gold Pencil
Agency:
glue London / London
Client:
MINI
Title:
Clubman
Category:
Banners - Dynamic / Campaign
Annual ID:
08011N
Award:
2008 Interactive Silver Pencil
Agency:
Dentsu Inc. / Tokyo
Client:
Honda Motor Co.,Ltd
Title:
Honda Internavi
Category:
Banners - Dynamic / Campaign
Annual ID:
08012N
Award:
2008 Interactive Bronze Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Mac Contextuals
Category:
Banners - Dynamic / Campaign
Annual ID:
08013N
Award:
2008 Interactive Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
HD DVD
Title:
HD DVD Brand Banner Campaign
Category:
Banners - Dynamic / Campaign
Annual ID:
08112N
Award:
2008 Interactive Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Hewlett Packard
Title:
HP Blackbird Banners
Category:
Banners - Dynamic / Campaign
Annual ID:
08113N
Award:
2008 Interactive Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
IKEA Deutschland GmbH
Title:
Windows
Category:
Banners - Dynamic / Campaign
Annual ID:
08114N